MUMBAI: It’s not just Indian television content. Bollywood too is the buzzword at MIPCOM 2014, the biggest content market in the world and Venus Entertainment is out there to woo buyers with its set of films.

With movies like De Dana Dan, Garam Masala, Tezz, The Train, Main Hoon Na, Aksar, Hulchul, Hungama, Humraaz, Pyaar Tune Kya Kiya, Ajnabee, Kahin Pyaar Na Ho Jaaye, Josh, Mela, Bandhan, Keemat, Yes Boss, Akele Hum Akele Tum, Baazigar and many more to its kitty, it has surely has a huge library to showcase at the event.

Venus was founded in 1985 to set up a record label in Mumbai. The company initially produced non-film albums and gradually bagged the worldwide rights of Bollywood film music and created a niche for itself in the music world.

It then evolved into producing motion pictures and has become one of the top production houses in Bollywood. It has an integrated business model covering the entire value chain from Motion Pictures Production and Record Label to Distribution worldwide.

Today, the company has diversified into myriad fields, encompassing different facets of the entertainment industry. Besides Record Label, Motion Pictures Production and Distribution, Venus is actively involved in production of ad films, post production and state-of-the-art music recording studio.

Being a regular MIPCOM participant for the last seven years, Venus Entertainment international sales head Sushil Jain feels MIPCOM is a great platform to meet content owners, buyers and distributors from across the globe and gain knowledge and feedback. “We have regularly been attending MIP TV and MIPCOM for the last seven years. We have been selling movies and this is a great platform where we can know how to make our content better.”

Jain will be focusing on markets like African, Middle East, European and Asian. “There is a great demand and interest for Bollywood movies from such markets,” says Jain. Moreover, it will be focusing on all platforms like television, digital, new media and etc.