MUMBAI: Berlin-based earthTV is all set to launch its brand new production system at MIPCOM 2015. The software system will enable broadcasters and producers, to create new shows for all platforms by re-packaging their existing content in a simple, effective and automated way 

Swiss broadcaster SRF (Schweizer Radio and Fernsehen) has signed an agreement with earthTV and will be the first broadcaster to take advantage of this TV show generator.

The agreement will allow SRF to create short programming using their own sports and music content.

The software can also be adapted to other genres such as entertainment programming, both scripted and non-scripted,

SRF head of TV programming Stefano Semeria said, “The technology fits our purposes excellently, especially our short term need for fillers, which derives from a big amount of live programming in all time slots. SRF will use EPS to automatically create shows of various lengths for programming, it will be operational by the beginning of 2016.”

earthTV managing director Claudius Lohmann added, “The Robotic TV Show Generator offers more scope to provide more targeted content. Numerous scheduling gaps can  be filled with this content in  the future and will enable broadcasters to considerably enrich their schedules with up-to-the-second images  delivered instantaneously via earthTv Cloud.”