MUMBAI: The stage is set for the world’s biggest market for content, MIPCOM 2014, which will see distributors and broadcasters meet and exchange ideas/concepts.

Though participating companies (both buyers and exhibitors) all over the world are still busy with their last minute preparations, GoQuest Media Ventures managing director Vivek Lath has packed all his bags and ready to leave.

The company, which tags itself as the content distributors for the new age, will be attending the exhibition for the third year in a row.

So what is the company looking at buying at this year’s MIPCOM? Its main focus will be to buy foreign content like Turkish dramas and Hollywood content to sell in India and sell Indian content like Iss Pyaar Ko Kya Naam Du from Star Plus, Kesariya Balam Aavo Hamare Des on Sahara One and many more to the international markets.

The company has already sold more than 2000 hours of Indian television soaps in Africa, Middle East, South East Asia and Europe. Concentrating not only on television, it also helps the content reach across the world and makes most amount of money from video platforms through digital distribution.

The company acts more like distributor as it has partnered with broadcasters like Sahara One, Sony Entertainment Television (SET), Zoom, NDTV Lifestyle and many more.

Lath reveals that this year it is planning to once again tap into markets like Eastern Europe, Africa, South East Asia, Middle East and Russia.

The firm will concentrate on electronic media, specifically television, IPTV and VOD platforms. “We are very focused on selling in these areas. That is our strength,” states Lath. Lath believes that the MIPCOM this year for the company will be all about 50 per cent of re-connecting and 50 per cent of making connections with the new markets and platforms and digital is one of them.

“This year we do expect to meet some interesting VOD players. MIPCOM has always been like a yearly pilgrimage where you have to go and meet people from the industry,” signs off Lath.