CANNES: The day was bright, the sessions were well attended, and the evening party was rocking.It was India Day at Mipcom Monday and it showed, what with the country being the ninth largest exhibiting nation at this year‘s market.

With Indian presence standing at 220+ delegates at last count, the efforts put in over the last one year by Indiantelevision.com founder and CEO Anil Wanvari, who is also Reed Midem‘s representative in India, Reed Midem television division director Paul Johnson and Reed Midem international sales manager Arnaud Denanteuil have delivered rich dividends at the world‘s largest audio-visual market place. The upbeat mood remained through the day and reached its peak during the evening networking party hosted by Ficci for all the delegates at the market.

The fragrance of incense, the flame of diyas, Indian tattoos, saris, bindis... with every delegate at the party sporting an Indian Bandhini stole... with gulab jamun as the dessert for the evening... its flavour was distinctly desi and more than a hit with both Indian and foreign delegates.

With a 1000+ people from all over the world hitting the dance floor of the Majestic at Cannes, and the sound waves pulsating to the rhythm and melody of Rang De Basanti, Choli Ke Peechey, Tunak Tunak Tun and Yaar bina chayn kaha re, and other Indian numbers... and the crowd not ready to leave the dance floor... the message going out was this... the world is ready for Indian content!