MUMBAI: Discovery has anounced at Mipcom that from the fourth quarter of 2008 and continuing throughout 2009, Science Channel will roll out a full slate of original programming designed to appeal to a worldwide audience of science enthusiasts.
The US-based Science Channel announced Brink, its first original series, is available for international broadcaster distribution.
Designed as the next-generation source of interactive science information on television and on the web, Brink immerses viewers on the frontlines of cutting-edge breakthroughs in technology, research, inventions, discoveries and the mysteries of the scientific world.
The series explores people who are on the brink of changing our lives, and will also include content generated from scientists, organisations, universities and viewers from around the world.
Discovery Enterprises International senior VP Caleb Weinstein says, "Only Discovery Communications can offer this type of high quality science programming to international broadcasters. This innovative new format allows for complete regional customization"
Discovery’s Emerging Networks senior VP programming Deborah Adler Myers says, "Brink is the first of many exciting new series in our new development pipeline and something only a dedicated service like Science Channel can create.
"Brink is a thought-provoking and engaging series that connects viewers with incredible science and technology stories from around the world."
Guiding viewers through the unusual mix of science information and eureka moments on the show is host Josh Zepps. The series looks to provide viewers with a clear understanding of the impact and relevance science has in our lives today, and offers significant insights into how science may profoundly change our lives tomorrow.
Each half-hour episode combines short-form reports on the latest global science news with vital interviews with prominent scientists. BRINK’s innovative format will also include unusual segments covering a range of subjects from peculiar, avant-garde research to "backyard inventors" who are pushing the limits of science in their own way - such as building their own space craft.
In the US the show‘s reach extends beyond the border of television with a comprehensive, fully integrated presence on sciencechannel.com. Here viewers can watch extended interviews, interact via science blogs, upload and view user generated videos, talk to Zepps and other correspondents, take quizzes and explore additional research materials.
