MUMBAI: Breakthrough Animation and 2-D Lab‘s children‘s animated series, My Big Big Friend (52 x 11‘) has won The Licensing Challenge, sponsored by License Global! at this year‘s Mipcom Junior.

The announcement was made by Breakthrough Animation executive producer and managing partner Kevin Gillis.

The Licensing Challenge is a pitching session that showcases the TV property with the highest licensing potential. The international jury included Leigh Anne Brodsky (Nickelodeon), Stan Clutton (Fisher Price), Anna Hewitt (BBC), Andrew Lane (Hasbro), John Lee (World World), and Richard Woolf (Jetix).

"We are extremely pleased that My Big Big Friend was honored at the Licensing Challenge this year" said Gillis. This is a very special property with unique characters and intriguing storylines that will resonate with the 4-6 age demo worldwide. Every child needs a big big friend, especially at this time in their lives."

With a combination of 2-D and computer-generated imaging animation, My Big Big Friend is a series of fun, frolic and adventures that all starts with a little boy. Yuri is 6, an only child, with an energetic and curious attitude towards life. In the world of his imagination he is brave, daring and adventurous, but in real life he is truly shy and lonely. At least he was until the day he had an idea. A great big idea. Golias! Golias is Yuri‘s imaginary friend - only don‘t tell Golias - he doesn‘t know he‘s imaginary! Nor do Bongo or Vanessa. With the help of their Big Friends, Yuri and his chums, Doris and Matt, discover that if you imagine you can, sometimes you really, really can.

The multi-platform comedy pre-school adventure series is available for broadcast, broadband and mobile platform formats at Mipcom. My Big Big friend will be supported by a line of books and an interactive multi-platform content produced specifically to tie-in with the broadcast series. My Big Big Friend is a Brazil, Canada co-production with 2-D Lab in Brazil and Breakthrough Animation in Canada.