NEW DELHI: Prasar Bharati chief executive officer Jawhar Sircar will be addressing the annual FICCI FRAMES convention commencing in Mumbai on how a public broadcaster can still earn revenue.

Sircar’s talk is on “India 2015: Role of the Public Service Broadcaster and Lessons from the World.”

The three day convention from 25 - 27 March will extensively cover discussions on various issues related to the media sector centred around the theme - how to make India a Global Entertainment Superpower.

Sircar said, “There is no nation in the world that does not have a decent public broadcaster and some of them like BBC or NHK Japan or the Korean Broadcasting System are legends, mainly because their nations, people and their governments wanted them to be so and help them succeed. India cannot be an exception as it is the only public broadcaster, which operates from the icy peaks of Kargil to our lonely borders in Arunachal, right down to Andaman and every possible corner of India: without ever looking at short-term commercial gains.”

This panel discussion is scheduled on the second day of the entertainment and media conclave and will be moderated by business journalist Pranjal Sharma featuring BBC Global News CEO Jim Egan and Russia’s largest media corporation and public broadcaster - VGTRK deputy CEO Ayuna Badmaeva.

The other key participant is Asia Pacific Broadcasting Union (ABU) secretary general Javad Mottaghi, who is a special invitee at FICCI FRAMES 2015.

FICCI secretary general Dr A Didar Singh said, “The discussion would provide greater clarity on how to maximise the efforts of public service broadcasting, and also how institutions like Prasar Bharati can balance their programming mandate with effective revenue generation, and remain relevant in the digital era.”

The session will explore the relevance, importance and space for Public Service Broadcasting in today’s ‘always connected’ world which offers a multitude of choices by way of content, delivery platforms and engagement channels.