MUMBAI: Along with storytelling, the impact of visuals is also important, says Travelxp creative director Kamakhya Narayana Singh, while addressing the crowd about the advantages of 4K and 8K format experience on day two of The Content Hub 2020, an initiative by Indiantelevision.com.

Travelxp is the first Indian travel genre broadcasting channel to come up with high quality viewing experience of 4K and 8K to the viewers.

Singh mentions that the concept of 4K is not just about enhancing pixels but making the screen and viewers' experience beautiful. He adds that it may take time and investment to produce 4K content but the results they achieved were tremendous.

Producing content is a futuristic process and it’s done for the generations to come, said Singh. “And, it is very much viable in terms of returns as it increases the viewers' experience altogether,” he said.

He said, “The channel, Travelxp, made a difference and mark in the broadcasting industry because of the quality of content in 4K and 8K that we started producing. However, it took us time to understand what 4K is but eventually, it started bearing results for us.”