MUMBAI: MEASAT Satellite Systems Sdn. Bhd (MEASAT) announced today the launch of eGG, or Every Good Game, South East Asia’s first dedicated 24/7 HD eSports channel. The channel is now available to pay TV operators via MEASAT-3a at 91.5°E.

eGG’s exciting content includes gaming tournaments, walkthroughs, expert guides, documentaries, game house tours and more. The High Definition channel fills a gap in Asia’s eSports market, a market which is experiencing phenomenal growth especially amongst the highly coveted millennial segment. eGG is produced by Astro Malaysia Holdings Berhad (Astro) with Astro’s professional high quality production values.

“MEASAT is proud to distribute eGG, a pioneer in eSports, in Asia,” said MEASAT chief commercial officer Yau Chyong Lim. He further added, “This unique channel strengthens the diversity of offerings from MEASAT’s 91.5°E video hotslot.”

MEASAT’s 91.5°E orbital slot is Asia’s leading video broadcast neighbourhood. With three collocated satellites, powerful wide-coverage beams and high recognition from regional head ends and Pay TV operators, 91.5°E continues to be the preferred choice for Asian video distribution.