NEW DELHI: The information and broadcasting minister M Venkaiah Naidu has said that cinema is a powerful communicator and influences the behaviour and societal norms and had the power to bring extraordinary changes in the lives of the people.
Speaking after receiving the report of the 64th National Film Awards jury headed by the famed filmmaker Priyadarshan, Naidu said National Film Awards provided a platform to showcase the composite and rich culture of India through the medium of Cinema.
The minister said that National Film Awards had established themselves as the premier film awards in the country while honouring the best talent in the film Industry.
Taking advantage of this medium, the mMinistry had organised various film festivals targeting various sections of the society like Children Film Bonanza, Patriotic Film Festival amongst others.
Referring to Regional Cinema, Naidu said it had evolved to the extent of becoming a natural competitor for Bollywood. Movies like Baahubali which had won several accolades had shown the potential of creativity, technology and animation in the Films Sector.
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