MUMBAI: Even as the Information & Broadcasting Ministry has claimed almost 100 per cent digitization in the ongoing Phase III of digital addressable systems, Chrome Data Analytics & Media says its studies show the figure is much lower at 78.6 per cent.

The Task Force for the final two phases set up by the Ministry was informed in its 15th meeting on 30 May 2016 that about 41 million set top boxes had been seeded in Phase III despite the pending cases in many high courts.

As reported by indiantelevision.com, the claim was made by Information and Broadcasting joint secretary R Jaya who had earlier told the 14th meeting on 16 February 2016 that around 90.44 percent success had been achieved in DAS phase III. During the meeting it was informed that the seeding of STBs by MSOs increased from 6.91 million to 12.43 million between 31 December 2015 and 15 February 2016.

However, Chrome says its calculation of 78.6 per cent is primarily based on the 31.83 million C&S population that was digitized out of a total of 40.50 million C&S population in DAS III areas.

This number was based on primary research that supports the company’s proprietary tools like the Chrome subscriber establishment survey, widely used by the broadcasting industry, taking into account the Census 2011 numbers.

Chrome Data Analytics & Media CEO Pankaj Krishna told indiantelevision.com that “what we have seen in the current DAS phase is significant gains for DTH players, with their considerable infrastructure contributing towards these gains.”

Phase IV of DAS, the last phase of digitization that aims at covering all the remaining urban and rural areas in the country is set to be completed by 31 December 2016.