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Meerut, June 07, 2013: Always eager to deliver a holistic shopping experience to its customers, Promart Retail India Pvt. Ltd., a discount retail chain and value format brand launches its 60th store in Meerut with former Femina Miss India and bollywood diva Neha Dhupia today, thus, making the event an exhilarating experience for all . The event saw Neha Dhupia greeting and distributing Promart T shirts to the patrons. Spread across a total area of 2400 sq ft, this store has been tailored to meet the demands of the people in Meerut and houses the right mix of brands.
Promising an excellent walk through experience for the customers, the store will offer an extensive range of apparel, accessories and footwear, targeting men, women and kids of all age groups all year round. The store has the right mix of national brands and in the apparel category, brands like LEVIS, PEPE, LEE COOPER, RAYMOND, MUFTI, WILLS CLUBLIFE, DISNEY etc will be seen, thus aiming to suffice and meet the growing demand of the residents in small towns. In the footwear category, some of the best brands that will be available to consumers are NIKE, PUMA, FILA, REEBOK, ADIDAS, LOTTO, etc With an exclusive selling proposition, the consumers will get a chance to buy the best brands at affordable prices and will follow a cash buy-in format enabling long-term sustainability. The price range that the products will be available is from Rs. 249 to Rs. 3999 in the shoes segment and Rs. 299 to Rs. 4999 in the apparel segment with a discount ranging between 20% to 60%.
Ashish Garg, Promoter and Managing Director (MD), Promart Retail India Pvt. Ltd. commented, ?We aim to bring the consumers an unmatched shopping experience which we have successfully achieved over the years. These untapped markets have the right proceeds and now want access to top brands and wear the latest fashion. Promart stands true of bringing affordable fashion to people who are an aspirational lot, thus satisfying their appetite for fashionable clothing. Having said that, we have pumped in around 25cr only for the Uttar Pradesh region as we believe there is a lot of potential here.?
Adding to this, Punit Agarwal, Promoter Chief Executive Officer (CEO), Promart Retail India Pvt. Ltd, said, ?After having launched 60 stores in India and the opening of our new store in Meerut today, we are all set to expand our footprint in Uttar Pradesh by venturing in cities like Unnao, Hardoi, Firozabad, Rampur, Shahjahanpur and many more. We are seeing tremendous growth and a change in demand in Tier II- Tier VI cities and this store will reinforce our commitment of meeting the discerning needs of the shopper?s in the city. We have built our brand on the pillars of commitment, value for money, service and eminence, which we constantly strived to provide to our customers. Our consumers will now enjoy the convenience of having an even wider range of products to shop from in terms of quality and affordable pricing all under one roof.?
Bollywood diva Neha Dhupia, present at the launch of Promart?s 60th store said, ?I have been a part of the Promart journey during their new store launch in Delhi and it gives me great pleasure to see the brand grow in the last few months. The brand has expanded its reach in a very short span of time by providing affordable fashion in the small towns of the country and people are more than willing to splurge money for the quality that they offer. The discounts that Promart offers are par excellence and whenever I come back to Meerut, I would definitely indulge into shopping here at the store.?
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