Primesite creates high visibility OOH for Reliance Life Insurance - ?All is well?

MUMBAI: Primesite, Mudra MAX‘s out-of-home (OOH) solutions unit is currently executing an outdoor campaign for Reliance Life Insurance, one of the leading private sector financial services companies in India. Reliance Life Insurance has tied up with the upcoming Aamir Khan-starrer 3 Idiots to promote it‘s ‘All is well‘ Insurance Plans.

‘Jab Reliance Life Insurance hai saath - All is well‘, is the main idea communicated through the OOH campaign. The campaign talks about Reliance Life Insurance‘s assurance - of taking care of their consumer‘s financial worries, enabling them to live life to the fullest. The media used include hoardings, bus shelters, bus backs, platform signages and mobile vans which convey the thought ‘All is well‘. Primesite has brought this idea alive by creating innovative cut-outs of 3 Idiots which has been put up across Mumbai, Delhi, Kolkata, Hyderabad and Pune.

Commenting on the campaign, Mandeep Malhotra, Senior Vice President said, "The brand‘s proposition ‘All is well‘ sends out a simple yet powerful message and outdoor plays a key role in communicating this to the masses across segments and classes. We are extremely proud to have partnered with Reliance Life Insurance to help the brand gain visibility and create a campaign that engages its consumers."