MUMBAI: DDB MudraMax Media has roped in Amita Karwal as executive vice president to head its North & East Operations.

With over two decades of diverse experience across media marketing functions and allied areas, Karwal has worked with blue chip organisations including Reckitt Benckiser where she not only led the media marketing division but also represented South West Asia at Global media forums. On the agency side, she has worked with Lintas, Zenith Optimedia (ZO) and Ogilvy on brands such as HP, Gillette, Wrigley's (Joyco), Modi Xerox to name a few.

In an allied area, she’s also had a couple of  years of experience in media auditing with SpatialAccess and the global agency R3 where she set up the first-of-its-kind auditing practice in Delhi, and also launched the first agency image study in India.

She is strong believer in creating brand value through innovation and this has resulted in several national and international awards for key brand launches

Karwal said, “I am very happy to be part of an agency network that offers truly integrated marketing communication solutions.  As a part of DDB MudraMax Media I look forward to leveraging and integrating our assets holistically

Adding to this, DDB MudraMax Media president Sathyamurthy Namakkal said, “In an era when the media profession requires well rounded talent, Amita fits the role perfectly. Both our clients and our teams will immensely benefit from her induction into the DDB team".