MUMBAI: CNBC is strengthening its weekend programming in Asia Pacific with twelve-hour weekend ‘lifestyle’ block called CNBC Life.
Beginning from 20 September, CNBC Life will feature 12 hours of programming, covering six different genres like travel, luxury lifestyle, sports, entertainment, personal finance and current affairs, every weekend from 12 pm to 12 am.
The new block will commission a series of special segments as well as documentaries.
“The re-launch of our business day programming last year reinforced our position as being the premier business resource, appealing to our elite audience of business professionals, opinion leaders and affluent individuals,” said CNBC Asia Pacific director of news and programming John Casey. “Our ratings increased in measured regions, like Singapore and Australia, our online content has doubled the number of page hits in the last year, our mobile content has won an award, and our business day programming has won awards and commendations.”
Casey added, “The non business day programming strategy is to complement our business day programming. During the business day, we show our viewers how to make and protect their wealth. Our non business day programs will focus on how best to spend and enjoy it.”
CNBC Life ‘Travel and Leisure’ will feature four hours of executive travel program each weekend. CNBC Life ‘Luxury’ will have half-hour episodes produced by The Luxury Channel. It will offer programming golf resorts and elite boutique hotels to real estate and choice art.
The CNBC Life ‘Personal Finance’ segment will be anchored by Suze Orman. She will tell her audience, how to make the most of their money, and to protect their wealth during turbulent times.
In the CNBC Life ‘Current Affairs’ block, the latest topical business programming from CNBC Asia including Managing Asia, The Leaders, World Business and CNBC Specials will be aired. Meanwhile, CNBC Life ‘Entertainment’ will air the best episodes of the week from the Tonight Show with Jay Leno.
In CNBC Life ‘Sports’, the channel will air some of the best sporting events from around the world each Saturday and Sunday.
CNBC Asia Pacific has also commissioned its first full length documentary – Wheels of Change, hosted by CNBC Tokyo bureau chief, Kaori Enjoji. The documentary illustrates how Toyota, Nissan and Honda are pioneering the path towards electric-powered transportation – investing not only in vehicles but also the batteries and potentially the infrastructure to support this major paradigm shift.
The network also has commissioned a series of special segments including Protecting Your Wealth (during these turbulent economic times), Going For Gold (the Olympic series), Islamic Banking and Track Side (Singapore Formula 1).
