MUMBAI: Lenovo today announced its association with top Bollywood actor Ranbir Kapoor as the brand ambassador for smartphones in India. As part of this association, Ranbir will endorse Lenovo’s range of smartphones and will feature in various television and online commercials for the brand in India. In Lenovo’s earlier association with Ranbir, he was endorsing both PCs and Tablets and will continue endorsing Tablets in this partnership too.

Speaking on the occasion, Mr. Sudhin Mathur, Director-Smartphones, Lenovo India said, "Ranbir Kapoor is a multi-talented and popular actor, who is admired across the nation. We are delighted to be associated with him, as he is an extremely versatile, endearing and stylish performer just like our range of Lenovo smartphones. We believe that this partnership will expand our reach into the consumer space and enhance the preference for Lenovo smartphones in India.”

The stylish range of smartphones comprise, industry-leading devices suiting every need of the user right from the best camera experience to extra long battery life. Bundled with powerful multi-core processors, access to the latest apps through Android, and peerless display technology, Lenovo smartphones are poised to enhance a user’s experience.      

                                               
“The cutting edge technology and product design that goes into Lenovo products differentiates it from the rest. Today, Lenovo has grown into a brand synonymous with youth, style and innovation,” said Ranbir Kapoor expressing his excitement on this association. “I have been using Lenovo products for some time now and I think they are must-have possessions for people looking for technology products that fit their personality and lifestyle.”

Lenovo will soon launch a series of TV and online commercials featuring Ranbir Kapoor.