MUMBAI: NDTV has announced the launch of an environment-based reality show, India’s Environmentalist. To commemorate ‘The World Environment Day’, NDTV is kick-starting its first phase of environment campaign, 'Open Up Tomorrow, Today' along with an environment-based website, www.green.ndtv.com.

India’s Environmentalist will search for enthusiastic and passionate environmentalists, who have a vision and are involved in environment protection work. The show will present the journey of short-listed candidates who will perform various time bound tasks. The winner chosen through public voting under the guidance of a panel of judges, will be declared as India’s Environmentalist during a 24-hour telethon. The entries for the reality show will be open from 5 June to 5 July.

The website www.green.ndtv.com will enable visitors to write and read articles, view environment specific messages and download environment collateral, screensavers and wallpapers. The website will also have a dedicated section on India’s Environmentalist.

NDTV executive producer Smeeta Chakrabarti said, “With the launch of India’s Environmentalist and green.ndtv.com, we hope to offer a mix of TV and web based opportunity to people who are passionate about environment and highlight their work about protecting our natural habitat. Above all, we hope to bring to the fore, ideas that address common but chronic problems that are threatening our environment today.”