MUMBAI: After making its content available on various digital platforms, now Sony LIV, Multi Screen Media (MSM), has announced that its premium video-on-demand service will now be available as a free download on the BlackBerry World storefront for the BlackBerry Z10 and BlackBerry Z30 smartphones.

With the new app, the customers can enjoy over 18 years of rich and exclusive content from Sony’s stable, covering genres including drama, comedy, thriller, reality shows and many more on the Sony LIV platform - anytime and anywhere.

Sony Entertainment Network EVP, new media, business development and digital/syndication Nitesh Kripalani said: “At MSM, we want our rich content to be easily and conveniently available to users; our alliance with BlackBerry is another step in fulfilling our vision.”

Blackberry director, alliances and business development Annie Matthews said: “BlackBerry's all-touch smartphones pack performance coupled with HD resolution displays, as well as and the ability to display content from the smartphone directly on an HDTV, giving customers a great platform for consuming video content on demand. We are pleased to have Sony LIV available for the BlackBerry Z10 and BlackBerry Z30 smartphones, offering customers access to another great channel of entertainment and rich content.”

BlackBerry Z10 and BlackBerry Z30 smartphone customers can now catch all the action across the Sony spectrum including Sony Entertainment Television, Max, Sab, Mix, and a whole host of movies also in the pipeline.