MUMBAI: Aidem Ventures, one of India’s leading independent media consulting, marketing and advertising sales company, already boasts of a well-known clientele including news channels Al Jazeera, Live India, Jai Maharashtra, Jaya TV Network and ABN Andhra Jyothi. Now, the company would be extending its services to the two-year old Hindi regional news channel Janta TV for which it would be handling the national ad sales.

The channel that describes itself “of the public” is popular in Punjab, Haryana, Chandigarh and Himachal Pradesh and is also available in Jammu and Kashmir, Uttarakhand, Madhya Pradesh, Jharkhand, Uttar Pradesh, Bihar and New Delhi.

The channel was launched in 2011 with the motto “where no one stands we deliver” and the Aidem team will just take that forward.

“The Aidem team possesses a great amount of business appetite as also a thorough understanding of the broadcast media and of the Indian advertising market. Their ability to reach out to marketers across levels is their most salient feature. We are looking forward to the team’s industry knowledge and their national coverage to cover advertising opportunities across the country,” said Janta TV VP Gurbinder Singh.

“Bagging Janta TV is a big step towards our goal to build a more robust news media cluster thus easing the media buying process," said Aidem Ventures Sr VP Shailendra Shetty.

“It truly is exciting to be part of the channel's expansion quest. The team is geared to get their feet on the street to help Janta TV maximise their revenue potential," added Aidem Ventures Sr VP for regional bouquet Alok Rakshit.

Aidem also handles channels like Mi Marathi, Sahara One, Sahara Filmy, Enter10 TV, Shagun TV, InSync and Channel UFX.