MUMBAI: TBWA India has been appointed by Cigna TTK Health Insurance - a joint venture between US health service giant Cigna Corporation and Indian conglomerate TTK Group - as its creative agency.

TBWA India group CEO Shiv Sethuraman said: “This is a very significant win for us because Cigna TTK represents the coming together of two very prestigious and successful names. Equally, the health insurance category is a challenging and fast growing category where Disruptive thinking will be necessary to carve a place for Cigna TTK. We look forward to building the brand in India”.

On zeroing in on the agency, Cigna TTK Health Insurance chief marketing officer Gaurav Rajput said: “We were impressed with TBWA’s strategic thought and insightful creative work during the pitch. We’re confident that Cigna’s global expertise in health services along with the trust and credibility of the TTK group will help us create a compelling brand proposition. We look forward to partnering with TBWA in Cigna TTK’s brand journey in India.”

Cigna operates internationally in 30 countries and jurisdictions with more than 80 million customer relationships worldwide.TTK functions across India with a reputation built across eight decades for quality consumer products and services, the three letters in ‘TTK’ represents the corporate philosophy of the group - trust, transparency and knowledge.