MUMBAI: China Digital TV, a leading provider of CA systems to China‘s expanding digital television market, has announced that it has reached an agreement with Heilongjiang Broadcast Television Network to deploy its Super VOD (video-on-demand) system in China‘s Heilongjiang Province.

The system will be operated in the city of Harbin before being extended to the whole of Heilongjiang Province. To date, there were a total of five million cable users in Heilongjiang Province, of which a million were in Harbin.

China Digital TV’s Super VOD platform enables cable operators to offer interactive TV coverage without the need for heavy investment in two-way network reconstruction or replacement of set-top boxes, significantly increasing their competitive edge. At present, China Digital TV‘s Super VOD system has also been deployed in Zhangzhou, Fujian Province, Guizhouprovince etc.

“As a leader in China‘s broadcasting and television industry, China Digital TV is focused on innovating around our value-added services to address the challenge of China‘s three-network convergence,” said China Digital TV president Dong Li. “By building out intelligent, multi-functional and multimedia features, this cooperation will make an important contribution to the transition of cable TV to interactive TV for users in Heilongjiang, and will significantly improve the quality of our services in the province.”