MUMBAI: Over the last four years, the McDowell’s No.1 has been addressing its young Indian target audience with its positioning as the No.1 spirit of friendship with the intent to add cheer to moments of camaraderie and friendships amongst the youth.

It has come up with an integrated approach of communication wherein it is important to actively engage with the youth. Music has always been at the forefront of the young Indian’s favorite hobbies. Hence, Karaoke became McDowell’s No.1’s perfect opportunity to reach out to its consumers.

The McDowell’s No.1 came up with a Karaoke App which is an easy to download mobile App across all platforms. The aim of the app is to create moments involving the participation of friends whenever and wherever, bringing to life the role of McDowell’s No.1 as the No.1 spirit of friendship. McDowell’s No.1 leveraged its brand ambassadors Chris Gayle and his friends - actor Purab Kohli and Indian Idol Meiyang Chang - to come up with a fun commercial.

	The app is meant for a group of friends who want to have a good time regardless of the time or place feels Vipul Thakkar

DDB Mudra South ECD Vipul Thakkar said, “The McDowell’s No.1 Karaoke App is meant for a group of friends who want to have a good time regardless of the time or place. With this app you don’t need to be at a party, or a specific venue, and neither do you have to be a great singer to enjoy karaoke. And what better way to communicate this than to show a hard-hitting batsman become a singing sensation overnight and belting out totally different kind of hits from his app.”