MUMBAI: Millions of Bollywood fans gear up for one of India‘s biggest Film Awards to be held in Macau this weekend, the International India Film awards (IIFA). This year, IIFA is making Google its home, bringing Bollywood and all its glamour to users with a unique digital experience.

Google hopes to enhance the IIFA experience by bringing the weekend action to users through Google+, YouTube and Search. Bollywood stars will join a Hangout On-Air live from the Green carpet, YouTube will capture the glitzy pre-event parties and Knowledge Panels across Search will showcase everything the viewers need to know about the nominees.

From discussing the Union Budget with the Finance Minister to getting to chat with their favorite cricket star - Hangouts are everywhere and after so many successful ones hosted in areas such as politics, film promotions, spirituality and sports, it comes as no surprise that the platform is being taken to the next level with IIFA this year.

YouTube, too, after just wrapping up the IPL, will bring behind-the-scenes sneak peeks from the IIFA Weekend to fans. And it doesn‘t end there, now, when searching for Shah Rukh Khan or Barfi! Knowledge Panels tell you everything about the movie from within Search, without clicking on a link.

Speaking on this association, Google India marketing director Sandeep Menon said, "We are extremely excited to bring IIFA home this year. With this association we hope to ensure a never before experience to all Indian movie lovers. Since the very beginning, Google has always focused on providing the best user experience possible. We take great care to ensure that all our products ultimately serve the audience. We will be using Google+, Google Search Trends and YouTube in order to provide a great experience to the IIFA watchers. This association will help us to reach out to millions of IIFA fans and bring live action from IIFA 2013 to their desk tops and mobiles."

The superstar of Indian Cinema, Shah Rukh Khan will play host at the upcoming 14th IIFA Awards at The Venetian Macao along with Shahid Kapoor. This year along with the impressive line-up of performances by the biggest stars in the Indian Film Industry, IIFA 2013 will also see a host of prominent personalities attend the event including Irrfan Khan, Vidya Balan, Anil Kapoor and many more.