MUMBAI: Sony Pictures will offer active military personnel and veterans free admission to see the Roland Emmerich helmed White House Down on the Fourth of July.

The offer, valid for Independence Day only, is open to anyone showing proper military identification. Regal Entertainment Group, AMC Theatres, Cinemark, and Carmike Cinemas are participating in the offer. Seating will be available on a first-come, first-served basis and each military member may bring one guest.

"We think White House Down is the summer‘s best action movie", said Sony Pictures president of worldwide distribution Rory Bruer. "Seeing White House Down is a great way to celebrate the holiday and to honor and thank the troops for their service to our country."

This announcement follows a disappointing US debut for the Channing Tatum and Jamie Foxx tentpole, which grossed just $24.8 million in its first weekend.

The movie, which follows an ambitious capitol policeman (Tatum) and the president of the United States (Foxx) as they fight for survival during a terrorist attack on the White House, is also dodging punches from some conservatives who are urging audiences to boycott the film due to what they claim is liberal bias.