MUMBAI: Pearl Media Group Ltd (PMG) has closed an international distribution deal for Bollywood films with Shemaroo Entertainment Limited - one of the largest content houses of India.

Shemaroo is known for its strength in content aggregation and distribution in the industry across multiple platforms including new media and broadcast television among others.

PMG content acquisition and distribution, co-founder & VP Sumit Ahuja said, "We‘re excited about partnering with established distribution brand names like Shemaroo who have been leaders in bringing content to the digital space. Access to their large array of high quality content, allows us to offer our customers the best selection of Bollywood films in the market."

"Consumers today want on-demand access to content across multiple devices. Our tie up with PMG‘s leading edge OTT platform JadooPLUS is a step in that direction. We will offer JadooPLUS customers easy and legal access to high quality south Asian content across the globe. Consumers can choose from a wide array of films that range from the latest Bollywood hits like Dirty Picture, Kya Superkool Hain Hum and I M 24 to classics like Mughal-E-Azam, Khuda Gawah, Kaalia and Shiva" said Shemaroo Entertainment director Jai Maroo.

Through this deal, Shemaroo‘s content will be offered on PMG‘s premium OTT entertainment service, JadooPLUS. The service consists of live TV and on-demand content offerings, targeting south Asian expatriates worldwide via connected devices such as smart TVs, PCs and Macs, tablets, set-top boxes, gaming consoles and mobile devices.