MUMBAI: TV guidance company What‘s-on-India today said it has expanded the reach of its TV channel distribution and connectivity monitoring system Television Street Maps (TSM) to 2,200 cable-head ends and control rooms across 1700 towns up from 700 head-ends and 250 towns that it used to cover.

Some of the new markets added by TSM in the expansion plan include small (less-than-one-lakh) population towns in Hindi-Speaking-Markets (HSM LC1).

These markets are being analysed anew by the industry as they become critical for subscription revenues with digitalisation. The HSM LC1 markets now play a more crucial role in TV Channel‘s ad revenues and TSM has already launched data for these markets.

The company plans to make TSM a census of cable headends and control-rooms through aggressive expansion. The target is to reach coverage of 3,000+ head-ends by the end of 2013.

TSM business head Joydip Kapadia said, "We‘ve seen tremendous support from broadcasters for our initiatives. They understand that in the fast evolving digital landscape, distribution, reach and quality play key roles. The consumer is spoilt for choice and the onus is on the broadcasters to ensure that their channel is readily available to viewers in the best possible quality. Last year, TSM promised the industry a huge expansion and we have delivered it."

TSM delivers day-to-day TV channel monitoring by head-ends and towns to the TV industry. It also monitors cable and DTH Channel Packs, pack prices and EPG quality.

Over the last two years, it has sharpened the delivery of its Weekly Reports, alerts and other extended offerings such as neighbourhood analysis, sensitivity analysis, short term daily placement monitoring, EPG scan, EPG quality monitoring, leading & following gap analysis.

Launched more than a year ago, TSM already counts the likes of TheOneAlliance, Star India, BBC, Multi Screen Media (MSM), Disney-UTV, and Viacom18.