MUMBAI: RCN, the all-digital cable, internet and phone provider in New York City, has added Sony Entertainment Television (Set) Asia as part of its 100 per cent per cent-digital TV platform beginning 2 April. The channel will be part of the brand-new RCN ‘Sona‘ tier, including other premium South Asian networks.

"We‘re very excited to announce the launch of Sony Entertainment Television in New York City. It falls perfectly in line with our goal to continually add more networks that provide maximum entertainment and value for our customers," RCN New York General Manager Bruce Abbott.

SET SVP International Business-Head of North America Jaideep Janakiram said, "At Sony Entertainment Television, we continue to lead in ways to make our programming available to the widest possible audience. We are proud to announce the launch of Set Asia on RCN and are committed to bring our viewers the best family entertainment and Bollywood blockbusters."