MUMBAI: Former Hathway Cable & Datacom managing director and CEO K Jayaraman is joining Zee Group as head of distribution and placement business. He will also guide and anchor all such roles across the businesses of the Zee group which requires his specialisation.

Designated as president, Jayaraman will take over his new role from 12 March and will report directly to Zee Entertainment Enterprises Ltd MD and CEO Punit Goenka.

He can also advise and guide the directors on the board of Media Pro to maximise the revenue for the distribution company. Media Po is a joint venture between Star Den and Zee Turner.

"He will be responsible to the promoters of the group in updating and providing necessary heads up on various issues of the domain. He will hold hand and provide all kind of support to the CEO of Siticable business, without getting involved on day to day affairs of the business," Goenka wrote in an internal note.

Deepti Verma, who has been leading the initiatives so far, will report to Jayaraman.

A Chartered Accountant and with more than 15 years experience in the media distribution industry, Jayaram had resigned from Hathway after Jagdish Kumar took over as MD and CEO of the company. Jayaraman was made vice chairman of Hathway, a post he did not accept.