MUMBAI: Tvinci, the Israeli pay-OTT platform provider, has been selected by MediaCorp, Singapore‘s leading media company, to power its new cross-device lifestyle service, Toggle.

The deployment is Tvinci‘s first in the Asia-Pacific market as it looks towards expansion in the region.

Toggle will be available on PC, iPhone, iPad and connected TV, available to consumers as a subscription service or as a pay per view service, offering linear and video on-demand (VOD) content and access to a library of over 1000 hours of programming.

"Consumers are increasingly using connected devices as both companion devices and second screens, so we made a strategic decision to make Toggle not only a direct way for them to watch MediaCorp content anytime, anywhere, but also a gateway to a new TV experience," said MediaCorp Convergent Media Division MD Philip Koh.

Toggle provides rights protected content across iOS, Android and Windows devices using Tvinci‘s multi-DRM capabilities: supporting Microsoft PlayReady and Google‘s Widevine DRM simultaneously. Tvinci also allows Toggle users to rate, share and interact around TV shows, with Twitter and Facebook integrated from the backend level to the interface.

"We are excited to have launched Toggle with MediaCorp as our first project in the pan-Asian region, and are looking forward to deploying our platform in other territories in 2013," Tvinci CEO Ofer Shayo.