MUMBAI: Universal Music has appointed Vinit Thakkar as the new head of digital for its business in India.

Thakkar‘s role as Digital Head of Universal Music will entail consolidating and growing Universal’s Digital business in India and SAARC.

Prior to joining Universal, Thakkar was with Sony Music as Sr. General Manager handling the P&L responsibility across Digital, Licensing & Publishing businesses.

Universal Music India and SAARC MD Devraj Sanyal said, “The digital business for UMGI is one of the most critical parts of the music business and I am very pleased to welcome Vinit to the team. Vinit brings with him an exceptionally great & relevant background to the table with his years at Sony, Citi & Titan. I have no doubt in my mind that Vinit will take Universal Music and all its allied future businesses to the next level.”

Thakkar has also worked with companies like Titan and Citibank in sales & marketing functions.

Thakkar said, “At such a pivotal time for music, where the digital landscape is undergoing a sea change, it’s more important than ever to fully exploit the many opportunities that new digital services and products provide in reaching audiences around the world. I look forward to this new challenge and I am extremely confident of building a robust digital business at Universal Music."