MUMBAI: Asia Satellite Telecommunications, Asia‘s leading satellite operator, has signed long-term contract renewals with European Broadcasting Union (EBU), the world‘s leading alliance of public service media organizations, for two C-band transponders on AsiaSat 5.

Furthermore, a new contract was signed to secure additional AsiaSat 5 capacity to support EBU‘s substantial growth of media content delivery services in the Asia-Pacific region.

These contracts confirm and further extend the existing long-standing relationship between the two companies, which began in 1999.

AsiaSat 5 is now an integral part of the EBU‘s global content delivery network which distributes entertainment, culture and music content, and live sports and news events such as the Olympics, World Cup, and the Uefa Champions League from Europe and across Asia.

The EBU will continue to use AsiaSat 5 to serve its members and media organizations with top quality broadcast services, while the capacity expansion is set to boost its ability to meet the growing demand for content distribution in the Asia region.

EBU Network Director Graham Warren said, "Our relationship with AsiaSat has been a long and fruitful one, and we are pleased to further strengthen this valued partnership through these renewed and new contracts. AsiaSat has been and remains a steadfast partner for EBU. We look forward to continuing to work with AsiaSat to provide professional and high-quality services to the media community in a reliable and cost-effective way."

"We are proud to have established an enduring relationship with EBU which is built on the proven performance and reliability of our satellite products and services. We are pleased to see that our successful collaboration will continue for many years to come. We thank the EBU for their trust and the opportunity to continue providing the service quality and flexibility needed to meet their expansion objectives," said AsiaSat President and CEO William Wade.