Mumbai: Reliance Entertainment Digital, which runs two gaming brands Jump Games and Zapak Digital Entertainment under its portfolio, is consolidating its gaming business under the brand name ‘Zapak‘.

With this, Jump Games, a developer and publisher of mobile games, apps and content, will be re-branded and re-christened as Zapak Mobile Games.

Reliance Entertainment Digital aims to leverage synergies between each of the gaming verticals and create a unified brand entity for its gaming operations with this move.

The integrated brand, Zapak, will now reach out to over 20 million gamers across the globe who would be able to access nearly 2000 games on the Mobile and Web, the company said.

Post the re-structure, Zapak Digital Entertainment will operate three business verticals: Zapak Solutions, Zapak Online & WAP Portal, and Zapak Mobile Games.

Zapak Solutions will specialise in providing Advergaming and Gamification solutions to brands across mobile and online platforms worldwide. Zapak Online and WAP Portal offers free casual games on web and mobile via its platforms - zapak.com & m.zapak.com while Zapak Mobile Games develops and publishes games across platforms for its Indian and global audiences.

Reliance Entertainment Digital CEO Manish Agarwal said, "This move is aimed at exploiting huge gaming potential on mobile and leveraging gaming synergies existing within the group to focus on ‘Mobile First‘, while leveraging on the Zapak brand name that is synonymous with gaming over the years. We stay committed to offering consumers and advertisers, the world-over, best-in-class options through highly engaging mobile games, easy to play & discover casual gaming destination and innovations in consumer engagement through Advergaming and Gamification solutions across all consumer touch points."

Zapak Digital Entertainment will continue operations from its headquarters in Mumbai, India, with offices located in Pune, India and Chicago & LA, USA.