MUMBAI: ZenithOptimedia has retained the media duties of Nestle India following a multi-agency pitch that took place a month ago.

The size of the business is estimated to be around Rs 1.8 billion.

The agency has been handling the media business of Nestle since 2005.

Nestle India owns brands like Nescafe, Maggi, Milkybar, Kit Kat, Bar-One, Milkmaid and Nestea.

In recent years the company has also introduced products of daily consumption and use such as Nestle Milk, Nestle Slim Milk, Nestle Dahi and Nestle Jeera Raita.