MUMBAI: Colors has launched a Bigg Boss application on Android and IOS platforms enabling viewers 24x7 Live access into the Bigg Boss House.

The initiative comes within two weeks from the launch of the offline activity - Bigg Boss Tours that gave viewers a paid tour of the Bigg Boss House.

With the Bigg Boss app, Colors aims to reach out to the tech savvy, entertainment seeking viewers.

The application, developed by InTime Media, offers features that include Live updates, Quiz and polls, unseen videos from the BiggBoss house and option to post on Facebook and Twitter.

The application also provides viewers a chance to vote for their favourite contestant.

Colors digital head Vivek Shrivastava said, "We have launched this app to satiate the voyeuristic needs of the viewer and increase interactivity, giving audiences access to every movement in the house while away at a click of a button."

"After the success of the Jhalak Dikhhla Jaa app, we are looking at upping the interaction level with the audiences with newer features with the Bigg Boss App that will keep them hooked to the show,"Shrivastava added.

This application will also be launched internationally. However it will be a paid application.