MUMBAI: Mogae Digital has launched Star TV‘s popular comedy show ‘Laughter Challenge‘ on mobile in an animated "tony" version.

The new version of ‘Laughter Challenge‘ will be available to Indian mobile users in "easily accessible" form of two minutes fun-filled videos, created with original voice tracks of various artists. It is going live on various mobile networks this week.

Mogae Group executive director Tanya Goyal said, "Animated Laughter Challenge jokes refresh the magic created by the original show. The animated caricatures add a new comic dimension to the existing jokes and users would love watching them again and again, that too right on their mobile screens. Mogae has invested more than 12 months into creating the animated Laughter content, specifically for mobile devices."

Mogae is in talks with various DTH operators to take the animated Laughter Challenge live to their audiences.

It had recently launched its Talking Comics on various DTH platforms. "Our momics were created for the mobile. Hence user interface and downloads are designed for good consumer experience. We will start a second round of creative development in Q1 2013 with another 2000 new stories to be created", Goyal added.

Mogae Digital is part of the Mogae Group, co-owned by Sandeep and Tanya Goyal, erstwhile JV partners of Dentsu in India.