BBC launches iPlayer Radio

Starts 3rd October

Vanita Keswani

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Anisha Iyer

OMD India

BBC launches iPlayer Radio

MUMBAI: UK pubcaster The BBC has announced the launch of BBC iPlayer Radio, which is a new dedicated home for BBC radio across multiple platforms.

With BBC iPlayer Radio, BBC radio is now with you wherever you go:

" Wake up to a BBC station and listen on the move with the new smartphone app
" Discover BBC content with a new radio experience across PC, mobile and tablet
" Catch-up any time one wants via access to on-demand content, clips, videos and downloads

BBC iPlayer Radio app for smartphones The brand new BBC iPlayer Radio smartphone app, available on iOS with Android to follow soon, transforms your access to BBC radio programmes. With the app, you can wake up with your favourite breakfast show and instantly find BBC radio at one‘s fingertips:

" Set the alarm and wake up with your favourite DJ or programme
" Spin through the touchscreen dial and listen live to the whole range of BBC Radio stations
" Swipe to reveal on-demand catch-up content and videos on every station page
" Set programme reminders to ensure you never miss favourite shows
" Easily discover what tracks are playing and share with friends

New radio experience across PC, mobile and tablet BBC iPlayer Radio brings the on-demand experience of iPlayer together with new homepages for BBC radio stations, into one dedicated radio platform, making it even easier to listen to live, catch-up and archive content across devices.

At launch, BBC iPlayer Radio delivers live radio alongside videos, clips, downloads, social media feeds and more. In the coming months this will be further developed, as more access to content direct from DJs and presenters creates a two-way conversation between audience and studio.

BBC GM, programmes, On-Demand Daniel Danker said, "BBC iPlayer Radio is radio for an audience that expects to access our content anywhere: now you truly can take BBC Radio with you wherever you go.

"It‘s also radio for an audience that wants greater choice and control. They want to listen again when they choose, to personalise their listening experience, to share tracks they‘ve discovered with friends. BBC iPlayer Radio delivers all of these things, in a simple, consistent, easy to navigate way. At the heart of it is the BBC‘s quality radio programmes, and iPlayer Radio sets those programmes free like never before."

BBC Audio and Music controller, multiplatform, interactive Mark Friend said, "BBC iPlayer Radio is the platform on which we will develop radio stations as fully multimedia brands so that as well as listen, audiences will be able to watch, share and engage with BBC radio. Our next steps will be to make live radio more interactive, make it easier for people to enjoy the BBC‘s vast audio archive and strengthen radio‘s position as the number one place for discovering music in the UK."