MUMBAI: Global watch major Timex Group India Ltd. has undertaken a slew of initiatives on the digital platform to tap into the increasing audience on the medium. These include the launch of a webstore, active Facebook pages for its brands Timex and Helix and a dedicated Youtube brand channel.

The Helix and Timex webstore can be explored with a common login id. The timepieces available on the website feature sports, fashion, casual and formal collection. The customers can make the payment online by using their domestic and international credit cards, Visa debit cards and net banking payments from select banks in India.

Apart from this, shoppers can also keep abreast of the latest from Timex‘s brands through the Facebook fan page which will have content around the latest products, brand, events, generic posts focusing on fashion, sports and fitness and facilitates everyone to interact and give opinion on the products.

The brands‘ You tube brand channel will include all Timex India brands videos, product manuals, informative presentation on product accessories converted in to flash files along with the some promotional content linked with Timex India/ Helix India Facebook page.

Timex Group India Ltd. CEO and MD V D Wadhwa of said, "The number of web-shoppers has increased exponentially in the last few years and it was natural for us to tap this segment as well. Timex web-store is aimed to bring Timex brands in the priority list of their target audience. The variety of content on Facebook fan page, would help us establish connect with the users and make our brand more desirable. Through YouTube brand channel, we aim to build a complete eco-system around all our brands videos and seed them in interesting ways which would help in building great brand resonance."