MUMBAI: Leading multi-system operators under the aegis of MSO Alliance have launched a promotional offer wherein customers in Mumbai and Delhi can avail of set top boxes at a subsidised price of Rs 799.
The promotional offer, which is is valid till 30 September, is aimed at easing the burden of digitisation on consumers and for encouraging them to install set top boxes well before the 31 October deadline.
To create awareness about the promotional offer, MSO Alliance comprising WWIL (Siti Cable), InCablenet, Digicable, Hathway and Den Networks have released print advertisements.
Commenting on the offer, Den Networks CEO & MSO Alliance secretary S.N. Sharma said, "This is a step taken in line with the Government‘s objective of educating consumers about the digitisation law and the need for smooth installations of set top boxes by the deadline.
"This offer has been designed to encourage consumers to make an early decision on converting to digital even as MSOs take on an increasing subsidy burden with adverse dollar exchange rates. We hope this will ensure equitable digitisation over the next two months."
The Ministry of Information and Broadcasting revised the deadline for full digitisation of the four metros of Delhi, Mumbai, Kolkata and Chennai to 31 October from the earlier deadline of 30 June to allow platforms and consumers more time to convert to digital.
