MUMBAI: Nirvana Digital, creator and distributor of audio and video content across Internet and mobile platforms, has launched a “YouTube Content Creators Network” that will start the creation of original content as well as the distribution of produced video content from the Indian market across YouTube channels.

Nirvana Digital’s new YouTube Content Creators Network aims to provide an opportunity to content creators in India, ranging from individuals to large organisations. The network will enable them to upload content for immediate distribution, monetisation and direction of traffic.

Nirvana Digital Founder Pinakin Thakkar said, “The digital platform is large enough globally for video creators to still have their fame and recognition, and we are here to help creators and content owners push content to a global audience while earning immediate revenue from their videos.”

As the demand for quality digital content grows across the world, Nirvana Digital is keen to create brands out of video creators in India, monetise them and drive traffic to them from its existing network.

The model brings together different individuals, gives them support and infrastructure to collaborate and build audiences around their content across various distribution channels.

Nirvana Digital claims to have its own specialised web video studio at Peddar road in South Mumbai apart from a dedicated team who to help with the technical aspect of encoding, uploading and promoting videos, as well as animators for videos that may benefit with CGI.

The company has exclusive rights to films including Hyderabad Blues and Hyderabad Blues 2 and over 300 animated children’s education clips making the total number of videos it distributes to exceed 20,000 and total number of audio titles to exceed 10,000.