MUMBAI: ZengaTV, provider of entertainment and news content on mobile screens, has appointed Abhishek Joshi as new CEO.

Joshi‘s previous stint was with Sony Entertainment Television (Set) as assistant vice president-marketing.

Joshi‘s key responsibility at ZengaTV will be to identify and develop new revenue sources for the ZengaTV platforms and reach out to a diverse set of advertisers along with the responsibility of leading the company to a high growth trajectory, the company said.

Shabir Momin, Joshi‘s predecessor, will now be the managing director and chief technology officer of ZengaTV.

Momin said, "Abhishek‘s breadth of experience makes him an ideal candidate for leading our venture at a time of such rapid technology change. We are delighted that a manager of Abhishek‘s caliber has selected our organization as his next professional venture."

ZengaTV director Vikramjit Roy added, "Abhishek has a unique combination of strategic focus and operational skills. He has a proven track record in delivering on consistent growth while maintaining operational efficiencies. He takes over a fantastic and growing organisation at a key moment in its development and we look forward to supporting him and the Zenga team in the challenges ahead."

"I am delighted to lead the company‘s dedicated employees to bring innovative mobile technology, content, and personalized experiences to users and advertisers all around the Mobile TV industry," Joshi said.

Joshi brings with him over 11 years of experience. He had joined Sony in 2007 as senior manager - on air presentation, research and strategy. In June 2011, he took over as AVP-marketing at Sony. Prior to joining Sony, he had worked with Reliance Big pictures.