MUMBAI: Pogo, India’s leading kids’ channel, and Jump Games, Reliance Entertainment Digital‘s mobile and web games developer and publisher, have extended the Chhota Bheem mobile game franchise with the launch of ‘Chhota Bheem: Mice Mayhem’.

The mobile game, which has been developed for multiple mobile platforms like Java and Blackberry, will be available for download on the apps stores and WAP sites of all major telecom providers like Vodafone, Idea, Tata Docomo and Reliance for a charge of up to Rs 50 per download.

While elaborating on extending the Chhota Bheem mobile game franchise, Jump Games business head India Chaitanya Prabhu said: “Chhota Bheem is one of the most popular mobile game characters among kids in India. Each game in the series has witnessed high downloads on various platforms, which highlights the popularity of the game and the demand from mobile gamers to extend the Chhota Bheem storyline. The latest game – Mice Mayhem – will engage mobile gamers with its high quality visuals and game play. I am sure that this game will supersede the download records of the earlier versions.”

In the past, Pogo and Jump Games have created three Chhota Bheem based mobile games that have ranked amongst the highest played franchises among Indian themed mobile games.

Turner International India South Asia Sr. Director Network & Content Distribution Troy Lobo said, “Pogo’s strategy is to ensure kids can consume our content ‘Anytime, Anywhere’. Today, mobile gaming is an important medium to engage consumers for an immersive, interactive and fun experience with their favourite cartoon characters. The Chhota Bheem mobile games have a loyal fan base and we are sure the new ‘Mice Mayhem’ game will enjoy the same popularity and success.”