MUMBAI: Ditto TV, the OTT (Over-The-Top TV) distribution platform from the digital arm of Zee New Media, is adding two English TV channels to its basket of offerings - Big CBS Prime and Big CBS Love - from the Big CBS Network.
With the deal in place, Ditto TV has ramped up its offering to 27 channels, with plans to increase this to 50 channels soon.
Ditto TV has already partnered for content with Multi Screen Media (Sony Entertainment Television), TV Today Network (Aaj Tak), BBC, and Zee Entertainment Enterprises (Zeel).
The company said that with the help of the Ditto TV platform, Big CBS Prime and Big CBS Love will now be able to engage viewers on mobile phones, tablets, laptops, desktops, entertainment boxes and connected TVs in addition to traditional television.
While Big CBS Prime has a line up of shows such as Dexter, Survivor (Redemption Island), America‘s Got Talent among others, Big CBS Love boasts of all-time favourites Sex and the City, Everybody Loves Raymond and America‘s Next Top Model.
Zee New Media business head Vishal Malhotra said, "Ditto TV has achieved recognition as a promising distribution platform within a short span. We value the conviction our content partners have in our platform and are committed to delivering promised results."
Ditto TV, as an application, is available on application stores like Apple App Store, Android Market, and BlackBerry Application World and Intel AppUp. The prepaid cards are retailed at high footfall outlets like Croma and Vijay Sales with whom Ditto TV has entered a distribution alliance.
For Windows and MAC PCs the same can be downloaded from www.dittotv.com.
