MUMBAI: The exponential growth in media and television sector has acted as catalyst in Bihar‘s overall growth due to increased access to information, according to Dish TV COO Salil Kapoor.

“The TV industry has grown 28 per cent since 2007 and the growth in DTH is beyond numeric value at 1069 per cent in these five years which showed that there is higher acceptance of better technology. DTH, a fragment of the media industry pie five years ago, is now the preferred medium of watching television and has 48 per cent share in Bihar,” Kapoor said at a conclave in New Delhi.

Kapoor said that DTH segment, in which Dish is a major player, grew at over a 1000 per cent, even as cable grew by only 50 per cent from 2007 to 2011.

"Dish TV grew by 28 per cent since last financial year. Subscription rates have also jumped from Rs 178 in 2010-11 to Rs 211 in 2011-12," he added.

He also noted that there is a slow and swift movement from Hindi language content to English language channels, whether it be sports, news or infotainment.