MUMBAI: JadooTV, a leading distributor of internet based South Asian television content, has partnered with Pearl Media Group, a content aggregation and dissemination company, to launch the JadooPlus premium entertainment service on JadooTV‘s set-top box streaming platform.

The service featuring high quality licensed content from India, Pakistan, Bangladesh, Sri Lanka, Nepal, and Afghanistan will be available to customers of the JadooTV set-top boxes.

"We are thrilled with the partnership with PMG as this relationship is pivotal to our mandate of being the premier South Asian platform for Internet-based content. Our loyal JadooBox owners will now get to enjoy an even more diverse selection of Live TV and On-Demand Videos from their homelands," said JadooTV CEO Sajid Sohail.

"We‘re excited about partnering with JadooTV as the first platform to launch JadooPlus our OTT entertainment service, enabling us to reach the largest base of South Asian IPTV customers worldwide. We believe customers will be the ultimate beneficiaries of this relationship with an enhanced content selection and access to their favorite content on multiple screens whenever they desire," said Pearl Media Group co-founder and CEO Faisal Aftab.

The service comprises an extensive offering of South Asian channels including: UTV Movies, UTV Stars, UTV Bindaas, Manoranjan, Dhamaal, Mastiii, Big Magic, E24 Bollywood, News 24 Online, Aaj Tak, Headlines Today, Dilli Aaj Tak, Tez, Dunya News, Express News, Express Entertainment, Aaj TV, Aaj Entertainment, Play TV, Samaa TV, Waqt TV, Indus Vision, Indus Music, Oxygene, Kohenoor, City 42, Sindh TV News, Awaz, ABC TV Nepal, Nepal TV, NTV Plus and Vision Nepal and Nooor TV.

In addition, JadooPlus will include a large selection of On-Demand TV shows, videos, and movies.