MUMBAI: Disney Television Animation has begun production on the new animated series The 7D, a comedic take on the world of Seven Dwarfs, this time in a contemporary storybook world designed for viewers age 2-7 and their families.

The series is slated to debut in 2014 on Disney Junior channels and programming blocks around the world.

The executive producer is Emmy Award-winning Tom Ruegger while Alfred Gimeno is the director and Sherri Stoner is the story editor. The characters are designed by Noah Z. Jones.

Disney Junior Worldwide SVP Original Programming and GM Nancy Kanter said, "Our goal for Disney Junior is to engage kids with stories and characters that represent the very best of Disney storytelling. With ‘The 7D,‘ we look to continue Walt Disney‘s legacy of reinterpreting classic folk and fairy tales in ways that delight new audiences. We‘re excited to re-imagine these familiar characters and put them in a new humorous setting that we think will entertain kids and parents alike."

The series takes place in the whimsical world of Jollywood, where Queen Delightful relies on the 7D – Happy, Bashful, Sleepy, Sneezy, Dopey, Grumpy and Doc – to keep the kingdom in order.

Standing in their way are two laughably evil villains, Grim and Hildy Gloom, who plot to take over the kingdom by stealing the magical jewels in the 7D‘s mine. With seven very distinct personalities, the 7D always manage to save the day and send Grim and Hildy running back to their evil lair to try another day.