MUMBAI: Digital media company Yahoo! and CNBC have formed a strategic alliance that will expand the business news channel‘s online reach and presence and provide a broadcast platform for Yahoo! Finance’s original content and contributors.

The two companies will also co-create a new slate of co-branded, original videos which will appear on Yahoo! Finance and CNBC.com. Yahoo! Finance’s journalists will contribute to CNBC’s Business Day programming and CNBC clips, news and analysis will be prominently integrated into Yahoo! Finance and featured across the Yahoo! network.

The two partners will maintain editorial control and host their respective sites while also having joint sponsorship sales opportunities with CNBC serving as the go-to-market sales lead.

Yahoo! Finance will continue to feature content and perspectives from Yahoo!’s editorial staff as well as reports from other industry-leading providers and experts. CNBC will distribute its content to other leading online publishers in the category.

"Our mission is to create the richest and most powerful experiences for users each and every day. Partnering with CNBC will allow Yahoo! Finance to expand its offerings instantly and enhance its position as the most viewed and utilized finance site in the world, " said Yahoo! Interim CEO Ross Levinsohn. "Together, we will deliver the most engaging, insightful and relevant premium and personalized real time experiences for viewers across screens."

"This collaboration is about two leaders in their respective spaces coming together,” said CNBC President and CEO Mark Hoffman. “With CNBC taking a central role on the biggest business news site in the world, we now have the ability to provide real-time news, analysis and information to a larger audience and offer unmatched advertising solutions for marketers looking for access across multiple platforms."