MUMBAI: Eros has leveraged its wide reach and the subscriber base of its YouTube presence to launch a new channel, Eros Now Music, for established and emerging artists.

The platform, youtube.com/erosnowmusic, will showcase original music content and leverage from the global reputation of Eros as a leading premium content provider.

Eros Now Music will feature established as well as emerging talent including Shaan, DJ Sheizwood, UK based pop artist Kimeli, Shweta Yogendra, Farhan Saeed, Gajendra, Simmy and Tippy, Rahul / Shah Rule among others. The content on the newly launched channel will include music videos and special behind the scenes footage.

Eros Digital CEO Ricky Ghaisaid, "As a part of our digital transformation, the launch of Eros Now Music is a step forward in providing rich and original music exclusively on the digital platform. The idea is to promote existing talent and discover new voices and build universal appeal for Asian music."