MUMBAI: Sun18 North, the distribution alliance between Network18 and Sun TV Network, has appointed Amit Arora as national head – affiliate sales.

Prior to Sun18, Arora was with Media Pro Enterprises as Sr VP - Business Development & Strategy.

In his new role, he will be heading the affiliate sales business (driving subscription revenues) across DTH, Cable (analogue and digital) and IPTV for India (domestic) market. He will be reporting into Sun18 North COO Gaurav Gandhi.

Sun18 COO and Viacom18 head – international business Gaurav Gandhi said, “We are delighted to have Amit on board. Given his extensive experience and understanding of the domestic distribution market, both across DTH and Cable, we are confident that Amit will drive our affiliate sales business to the next level.”

Arora comes with 14 years of experience in the distribution, sales, strategy and business development.

Prior to Media Pro, he has also served at Star DEN, MSM Discovery, and ESPN Star Sports.