MUMBAI: Spuul, an ad supported subscription service that legally provides Indian content online, has launched a new application for Apple devices that will enable users to stream Bollywood movies wherever and whenever they want them.

Spuul is the premium video streaming service for Indian content, providing instant access to Indian movies and TV shows to users worldwide.

With this new app, iPad and iPhone users can now instantly watch Bollywood blockbusters such as Rockstar, Zindagi Na Milegi Dobara and Sholay on spuul.com.

Spuul co-founder S Mohan said, "Smartphones and tablets are revolutionising video consumption habits today. We believe that the Spuul app addresses a critical need for easy access to Indian content.

"The initial response has been tremendous. Since the App‘s launch a few days ago, 70 per cent of our current users are now watching Spuul on mobile and the number of movies watched has gone up by 500 per cent."

The Spuul app features some unique functionality, including the ability to save and recall users‘ playback position between different devices. The easy-to-use search function simplifies the discovery of content and helps deliver a premium entertainment experience for movie watchers. The app supports any iPhone, iPad or iPod Touch device running iOS version 4.3 or later.

In addition to access to over 100 free movies, Spuul offers: specials, which are pay-per-view movies available at $0.99 per movie for 72-hours of unlimited viewing and premium subscription which gives access to the very best of Bollywood movies online at an introductory price of just $4.99 month.

Upcoming titles on Spuul include movies like Vicky Donor, and Devdas to name a few.

New titles are being added every week.