MUMBAI: The paint brand Dulux has announced a mobile application -Dulux Colour Schemer.

The app is an attempt to provide innovative colour solutions to the consumers.

Available on all smartphones, this colour application offers the user with the ease of choosing from a wide range colours and products offered by Dulux. It gives the consumers the option of creating their choice of combinations that can be used for home decor and wall paints, within one‘s budget - anytime and from anywhere. The application is available for free download on both iOS and Android Smartphone.

Dulux is produced by AkzoNobel (formerly Imperial Chemical Industries). The brand name Dulux has been used by both ICI and DuPont since 1931 and was one of the first alkyd-based paints.

The company said that unlike most technical mobile apps, Dulux Colour Schemer is a rather simple and user-friendly app that allows consumers to browse through a wide variety of 2016 colours available from a selection of warm, vibrant, fresh or calm, or simply click on a photograph and pick colour(s) that appeal them the most. The application further assists the consumers in searching for the right Dulux products, product information, application method, and the store from where the paint can be bought.

Akzo Nobel India marketing manager Pushkar Jain said, "We, at Akzo Nobel India have always endeavoured to provide innovative colour solutions to our customers. The way of the future is to use the power of digitization. Mobile phones are no longer just means to make calls and send messages but are also used to follow news, watch TV, listen to music, check e-mail and access internet. With the launch of Dulux‘s first ever mobile app, we have tried to provide an open access to innumerable colour shades available under the Dulux banner, so that customers can start a paint project from anywhere and at anytime. Dulux Colour Schemer is a valuable mobile app for selecting the ideal colours for any home decoration project."